If you follow vintage auctions, you probably noticed 2 monster 1933 Goudey Ruth cards offered by Fanatics Collect in November. But in case you missed them here they are.
First up, #149, the “Red Ruth” in a PSA 8.5 with none higher. Pre-auction estimate was $1.5-3m, per Fanatics, and the card closed at $1.62 million.
The second Goudey Ruth featured in the same auction was card #53, a striking yellow wearing an SGC 8 tuxedo. Importantly, one card is graded higher at SGC, and there is a PSA 9 in existence. This card closed at a paltry (in comparison) $198,000.
Why Such a Gap in Price?
Both cards are obviously rare at this grade, and both are gorgeous examples. So why the striking difference in sale price? A $1.4 million difference for 2 similar cards seems puzzling at first glance.
Is “highest graded” that much more valuable than “only 2 higher”? Does this demonstrate the power of the PSA set registry premium? Honestly, I’ll never be in the position to bid on cards like these–but contemplating the nuances of the high-end market is fun. So let’s dive in.
The PSA 8.5
Fanatics explains the significance this way (paraphrased): Of the four Ruth cards in the ‘33 Goudey set, #149 has the lowest total non-Qualified PSA pop count, 1,148. Of those, there are 2 other 8.5’s, but none graded higher. The PWCC–A Eye Appeal designation likely adds some prestige, and the card does exhibit nearly perfect centering.
The SGC 8
In contrast, Fanatics pitches the SGC example this way (also paraphrased): Card #53 is actually the shortest printed of the 4 Ruths in this set. This card also landed the PWCC-A Eye Appeal rating. Despite being somewhat of a short print, the total population at this grade or above is higher than the PSA card. There are 6 total examples at SGC that have earned an 8 grade, with one graded higher at SGC. And there is one PSA 9 in existence currently.
Final Analysis
First, the PSA card looks like every bit of an 8.5, so it is higher grade than the SGC card, which also looks like a solid example. Populations of the cards are similar, so we should expect a premium for the 8.5. But $1.4 million??
Does “highest graded” vs. “second-highest graded” justify the price gap? Is it a set registry premium?
While we ponder, let’s take a look at that PSA 9 for card #53:
A couple of things stand out to me about this PSA 9:
1. It is surely a very old grade, and has been reholdered into a current PSA label. This is a popular trend for various reasons, aesthetics among them. Slabs can get scratched, labels sometimes warp, etc. But reholders are also done to sort of “mask” the obvious: older grades tended to be more generous than current. Which leads me to:
2. The PSA 9 appears to be at least mildly discolored in the upper left corner. The card also displays a very slight tilt. I’ll go out on a limb and say it would not pull a 9 if graded anew. If choosing between the cards raw, I think most would quickly select the SGC example. Am I wrong?
Honestly, I thought maybe spending some time with the data on these cards would help me justify the price gap. But my own personal final verdict? I don’t see $1.4 million in difference. But then again, it’s never a decision I will ever get to make!
Another great read by Cardhound Vintage. So many questions around this grading process, placing value, etc. Maybe gold bars would be easier to “collect”. Thanks, Matt!